The Solution:Given my experience in interactive design and website development, I was tasked with the design and development of the new site. The brand was developed to the point where we had a logo and some general shapes and patterns we wanted to use.

From this, I made a system of photo treatments, graphical elements, and typographic pairings to fully flesh out the look and feel of the brand. This was done by heavily leaning into the gold swatch and applying it as a highlight to a wide variety of images and surrealist elements. This came in the form of things like a series of black and white figures with gold polyhedron heads, hands with gold nail polish, a suited man with a retro tv for a head with gold buttons, and even a pair of oversized gold lips that became somewhat of a mascot for us. These more maximalist elements were paired with smooth, subtle gradients, clean vector patterns, grayscale noise patterns and clear contrast. This pairing of extreme and refined created a unique system that showed a base of classic design pricipals with a wild side of creative chaos.

After the website was designed and developed, I transitioned to creating some digital assets to share on social media to announce the new branding. This came in the form of a few videos as well as static images.

The Solution:Working within the brand guidelines for the university, we created a dynamic design that was eye catching to help it stand out in the recipient’s mailbox. Elements of the university’s logo were isolated to create a mark that was repeated throughout the design. Yellow, blue and gray were selected to differentiate the law school from the traditional green employed by the stylings of the main university. UV spot printing was on the cover to give depth to the design while still allowing us to almost cover the front entirely with the bright, yellow color. Photography of students and the library helps to remind alumni of their time at the law school and establish an emotional connection.

The Solution:After running through a similar process to what we gave our clients, we came to a solid direction on how our own agency would show itself to the world. We ended up combining maximalism and minimalism by using the graphic elements to push the limits of creativity while building the visual structure on a solid base of a clean (if incossistent) grid, visual contrast, and

The Solution:We decided that the best solution was to advertise the company by keeping their product out of the spotlight and instead focus on a humorous take on a pharmaceutical ad. These ads would not include any imagery of firearms or anything that could be associated with them. Instead, clever voice-over work would imply the nature of the company in a way that would make the company stand out among the competition. This also bled into the social media aspect of the campaign where stereotypical images normally found in pharmaceutical ads would be paired with copy asking, for instance, if you were experiencing “projectile disfunction.” This proved successful in helping LTT expand their audience.